FAKE
LITTLE BURGUNDY FW11 CAMPAIGN for zine
Do you keep it real or fake it ’til you make it? Respect to the cultural pioneers, the OG’s and trailblazers, but this is not about winning an authenticity contest. First isn’t always best . First drafts, first kisses can suck. Certain things were meant to be improved upon – sometimes the movie is better than the book. Then again, some classics are best left untouched.
Real, fake , original, reissue – the lines have blurred. Fashion and pop culture should be fun, and fake stuff, from acrylic nails to phony fur, only ups the fun fac tor. If we were really keeping it real we’d all be wearing undyed head-to-toe hemp and that wouldn’t be any fun at all. There are no rules. It’s about mixing up
old and new, high and low, real and faux. Let’s explore, shall we?
The collage work below were a collaboration with ADRIEN BAUDET. The name of the shoot is: Cut Copy & Paste. The idea was to take our Fashion shoot and to place our models in a surreal environment.
They were published in our magazine.
